– Untill 30 days before the event, you can publish your posts using the official hashtag. You can publish as many as you like, with no restrictions regarding the content (you can choose to show a winter outfit on May, in example. It’s also a strategy game, in the end: make your own!). No matter how many posts with the official hashtag you publish: just your most “liked” one will be in the ranking.
– 25 days before the event will be published the ranking of admission to the finals, based on the number of “like” on the single post published. The contest final will be held in Bergamo during the OUTFIT SHOW.
– The top 50 in the ranking, plus another 100 selected by the Organization (to ensure that Exhibitors have adequate coverage of markets and categories) will be the 150 Finalists.
– During the 3 days of OUTFIT SHOW, the Finalists are challenged to create their outfits using only the products on display at the event.
There will be 3 WINNERS: one for the Followers Selection category, one for the Brands Selection category and the OUTFIT AWARD WINNER, the overall winner. Just to give you an idea of what you are competing for: the first prize is a free product from each of the exhibitors. Full details of this and the other prizes, and the contest’s Official Rules will be published by 31 May 2022. In addition, there will be other special prizes offered by Sponsors and Exhibitors. The ranking will be determined by the votes of a quality jury composed of qualified professionals from the world of fashion: the exhibiting Brands and the Finalists Influencers!