OUTFIT SHOW is an “all fashion” event, dedicated to women’s and men’s collections and accessories, shown in a “no frills” exhibiting layout. As the name suggests, it hosts any kind of product which can be combined with others to compose an “outfit”: clothing, accessories, jewelry, make-up etc.
In the era of social networks, the traditional players in the fashion industry, Brands and Buyers, have been joined by Influencers: after an initial period in which the category was viewed with a bit of scepticism, their importance has grown to such a level that now the advertising budgets of many companies are entirely transferred to social networks. The main goal of OUTFIT SHOW is to promote as much as possible the business links between the players, putting them under the same roof for 3 days to interact and talk about fashion. To stimulate the rise of real personal relationships, those that insight-software logarithms can never create.
To this purpose, the OUTFIT AWARD was created: after a selection phase carried out offline by the organisers and online on Instagram, the Finalists Influencers are challenged to create an outfit using only the products displayed at the event. The first two days are dedicated to research and study, and on the third day the winners (based on the votes received on the contest’s Instagram profile by the Exhibitors and the other Finalists) will be awarded their prizes.
OUTFIT SHOW is also open to the non-professional visitors, and the Brands are allowed to sell their products.