influencers FAQ

is the contest, which takes place over the first 2 days, in which the participants (selected by us) challenge each other to create their outfits using only the products of the brands exhibiting at Outfit Show. The prizes are products from the brands.

is the fun Sunday: participants (selected by us) will create their outfits using only products from the brands present at Outfit Show. After the event, we will select the profiles that impressed us the most for the next Outfit Award.

To submit your application, you need to register as an Influencer (by 31 August 2023): if your Instagram profile matches our parameters, we will contact you to propose you for participation in one of the 2 formats. In any case, even if we don’t get in touch with you, you will receive the official influencer badge (which will distinguish you from non-registered profiles and the general public) and the event shopper when you arrive.

for your application to have a good chance of being considered for the Outfit Award, your profile must have at least 10k followers and an engagement rate of 2%. For the Outfit Funday there are no numerical limits. In addition to this, in both cases, we will check the reliability of your fanbase and assess (at our sole discretion) the overall quality of your profile with regard to the regularity and aesthetic care of your publications.